Backlinks are a major ranking factor for most search engines, including Google. If you want to do SEO for your website and get relevant organic traffic, building backlinks is something you should be doing. The more backlinks your website has from authoritative domains, the higher reputation you’ll have in Google’s eyes. And you’ll dominate the SERPS.
Nowadays, link building doesn’t have a great reputation, and it’s often associated with link spamming. But it shouldn’t be that way.
You can build backlinks using smart techniques and without spamming other sites. If you are in a boring niche, getting quality backlinks can be challenging. Keep reading and I’ll show you eight ways to build links using ethical strategies and SEO tools that will make things easier for you.
1. Replicate competitors’ best backlinks
SEO is like playing poker with your competitors, and Google is the dealer. The exception is that everyone has to play with their cards on the table.
SEO is like playing poker with your competitors, and Google is the dealer. – @felixtarcomnicu
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In our case, the cards are the backlinks, and everyone has access to them. You can effortlessly get a list of your competitor’s backlinks and then try to replicate their best ones.
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2. Analyze competitors’ mentions
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Spying your competitor’s backlinks is not enough. You should also know when their brand name is mentioned on the internet.
Whether it’s a mention on social media, a forum, or a website, you’ll know by using Mention.
For example, if a competitor’s client asks a question and you’re the first one to offer help, chances are you’ll create a strong relationship with that customer. If he’s got a website, you might even earn a backlink if he decides to endorse you.
By being helpful and answering questions ahead of others, you’ll increase your chances to earn business and backlinks.
. @Mention can help you earn backlinks by monitoring alerts for your main keywords. – @felixtarcomnicu
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Another scenario where Mention can help you get backlinks is setting up alerts for your main keywords. For example, if you have a marketing tool, you can set up an alert for the keyword “marketing tool.” Whenever someone writes an article about marketing tools or publishes something on social media, you can react and ask them to consider or add your tool as well.
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3. Build backlinks with infographics
infographic-search-trends
For the past few years, infographics have been one of the most popular link building methods. Since 2009, the demand for infographics has been skyrocketing.
Important publications like Mashable, The Verge, Huffington Post, and others are publishing infographics on a regular basis and readers love them. Not only are they great for building backlinks, but also for driving traffic from social media, since infographics are highly shareable.
If you’re not a designer, you can hire someone to create an infographic for you starting at just $5 on Fiverr. If you want a better looking infographic, you can use Dribbble to find professional designers.
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